What defines your product or services as being unique from everyone else’s. Chances are that your product image, characteristics and ethos are all part of your intellectual property that you have spent hours and hours formulating to ensure you reap business success. How can you protect your intellectual property and what rights do you have to certain features of your product above others and what evidence and steps do you require? As with most protection of business property, intellectual or otherwise, you’ll need to turn to legal counsel to be able to secure your identity in the cut throat world of business.
Protecting Your Intellectual Property
May 8th, 2012
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Fashion Photography can Make or Break a Brand
April 26th, 2012
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Fashion has been a part of life since time immemorial, but the idea of fashion photography as a marketing medium only came about in the 1830s. It started out simply as a way of selling clothing and accessories, but since then fashion photography has evolved to the point where it can be used to tell a story, evoke emotions and sell a lifestyle associated with a brand.
Celebrities Get Involved in Hearing Loss Awareness Campaign
April 13th, 2012
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Hearing loss is an increasing concern around the globe. Ear health can be difficult to keep track of, with many people ignoring their sense of sound altogether. With the baby boomer generation turning 65 and the high level of general public ignorance about how to look after one’s ears, the New York Eye and Ear Infirmary has launched a campaign to promote hearing loss awareness. Involved in the marketing of the campaign, celebrities involved include Chris Botti, Sting and Fabrizio Ferri. A celebrity collaboration that should increase hearing improvement Botti, Sting and Ferri have taken time out of their busy schedules
According to the National Institutes of Health, roughly 36 million Americans have experienced some degree of hearing loss and the numbers are headed in an upward direction. Due to the aging progression of the baby boomer generation, experts are forecasting that, by the year 2030, 78 million Americans will experience hearing loss.
Three Iconic Cover Models who Made History
April 11th, 2012
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The fashion world has started seeing something of a revolution where cover models are concerned; French ELLE recently broke the mould by featuring a curvy, plus-size cover model in place of the waif-like ladies who typically grace their magazine’s front cover. ELLE UK is also due to feature it’s very first male cover model, footballer and fashion icon David Beckham.
The models who grace the covers of fashion or fitness publications are chosen for their ability to reflect the brand personality of the magazine as well as the industry’s top trends. Many consumers view cover models in the latest womens designer clothing as the standard representation of style and beauty; and occasionally cover models get the chance to make history as they redefine those standards. Here is a look at three iconic cover models who have made history in the world of fashion:
ESPN Releases Spanish Language Advert As Latino Market Grows
April 4th, 2012
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On Wednesday, ESPN released its first Spanish language advert called “Esto es SportsCenter,” the translation: “This is SportsCenter”. Quite simply put without the use of professional interpreters to assist. This decision and advertising campaign reflects ESPN’s growing popularity in the Latino market and they have seen the value in optimising for it, this according to the New York Times newspaper.
The decision was made after ESPN spots saw an increase of 15% of their Latino audience over the past 5 years. ESPN with many a football game aired are looking to further reach the Latino audience. In an analysis done, 60% of the Latino viewers watch ESPN on their English language programming with the other 20% watching the Spanish language ESPN Deportes.
Meet Marlice van Vuuren: Namibia’s Star Conservationist
March 29th, 2012
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Many South Africans as well as Volkswagen fans may recognise the heroine of one of Animal Planet’s latest documentaries, Wild Animal Orphans. The documentary stars Marlice van Vuuren and her husband Dr Rudie van Vuuren, founders and directors of N/a’an ku sê Wildlife Sanctuary in Namibia. Her unwavering passion for conservation and wildlife has turned her into quite the celebrity. Mention her name at any Kruger National Park safari and you will hear enthusiastic stories of her many achievements.
Conventions of Advertising for Cleaning Products
February 27th, 2012
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Watching an advert for a cleaning product in between one of your favourite shows may not be one of the most exciting thirty seconds of your life. As you may have noticed, the marketing of cleaning products follows textbook conventions of advertising, that is certain codes are followed that are easily recognised by viewers. Below are three conventions of advertising that are all too familiar with the mass audience.
Women as Domestic Goddess
Since the days of print advertising women have been portrayed as domestic goddesses. Either they are in the kitchen cooking a meal with their favourite spices or cleaning beautifully white carpets with an upright vacuum cleaner or sweeper. Although many women now detest this media stereotype for its explicit gender bias, this convention of advertising is still highly effective. Even though women of today are no longer defined by their domestic roles, woman can still associate themselves with characters on screen. It also helps that even though the woman in the advert is cleaning, she is immaculately groomed, beautiful and living in a sparkling clean home. This is a typical convention of advertising that appeals to the assumed desires of women.
Samsung Utilizes Competitive Advertising At Its Best
February 22nd, 2012
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The soap opera of Apple’s patent lawsuits have kept the public intrigued. Their aggressive law suits with computer tablet competitors have had many an international law firm in business. In this article we will not delve into the rantings of Apple but rather how Samsung has used their lawsuit battles in a competitive advertising campaign that has proved both satirically funny and successful.
Malta Film Convention: Lights, Camera, Action!
February 10th, 2012
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The sun-kissed isle of Malta has long been a popular filming location for acclaimed international directors; now, the Malta film industry is set to step boldly into the spotlight with the introduction of a cross-industry film convention, which will be held in Malta later this month.
The event, dubbed FilmSpeak 2012, is an initiative of the Malta Film Commission and Malta’s Finance Ministry. The aim of the national FilmSpeak convention is to start a dialogue between the Maltese film industry and Malta’s service providers, as well as Government representatives. By providing these parties with the opportunity to network and co-operate, Malta film studios hope to improve the quality of the country’s film production process significantly. Malta tax professionals will be well aware that the filming of big-budget productions on location in Malta generate millions for the country’s economy, and as a result, it’s essential for Malta’s film sector to be at the cutting edge of the industry.
Three Creative Wildlife Conservation Campaigns
February 9th, 2012
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Wildlife conservation is of the utmost importance if we are to enjoy a happy and healthy future on planet Earth, and it’s up to ethical advertising agencies to help wildlife conservation organisations get their message across in the most effective way possible. It might seem like a simple solution to resort to shock tactics, but the best agencies know there are many more subtle and creative ways to educate the public about wildlife conservation. Here is a look at three beautifully executed wildlife conservation advertising campaigns:
